The coverage and term length that you should get will always depend on your specific needs. There is no one size fits all answer - one family's needs will differ from another. There are, however, a few rules of thumb that may be helpful for you when determining how much coverage to get and for how many years.
Big picture: consider how much financial support you’d like to provide for your beneficiaries and how much debt you have. Then, subtract your savings and existing life insurance. The best way to answer this question for your personal situation is to take a few minutes to fill out our Calculator. Also, if you’d rather chat through this with one of our licensed professionals, feel free to schedule a chat here or reach out anytime.
Remember, with Ladder you have flexibility. If you get more coverage than you need, you can decrease it anytime (with no fees or penalties). On the other hand, if your needs grow, you can apply to layer on more coverage.
If you want to learn more, here's our blog article How Much Life Insurance Do I Need? to help you keep learning.